Friday, 25 January 2013

'Hugo' by Hugo Boss Celebrates Its 20th Anniversary

Hugo celebrated its 20th anniversary at 'Berlin Fashion Week' last week with the presentation of its A/W 2013 collection. Initially introduced as a menswear line, Hugo was first launched in 1993, growing quickly to include womenswear.
At the helm of the capsule brand from Hugo Boss are designers Eyan Allen and Bart De Backer. Centred on the theme of reflection, the duo presented a meticulously considered collection that belied the line's youth, featuring sharp, futuristic and almost entirely symmetrical silhouettes.

On the men's side, De Backer opted for a conservative approach, with minimal suits that only deviated from their cleanliness in luxe detailing like leather lapels and patchwork shoulders.
The Hugo woman, although as elegant as her male counterpart, is decidedly edgier with plunging necklines and geometric cutaways. Both designers adhered to a relatively muted palette of black and camel, however, peppered throughout with Hugo's signature piquant red.

1 comment:

  1. Happy 20th Anniversary Hugo boss!!