Amanda Seyfried has been announced as the new
face of Givenchy's Very Irresistible fragrance, replacing Liv Tyler.
The Les Misérables actress strikes a pose as she stars in the ad campaign, styled by
Givenchy's creative director Riccardo Tisci, the TV was shot by Cédric Klapisch, and print by
Glen Luchford.
Parfums Givenchy's global president, Thierry Maman, said of their new
poster girl: 'Amanda is a very talented actress with a sparkling beauty
and an effortless sense of elegance. We very much look forward to
working with her on a new exciting communication campaign.'
The full campaign will be unveiled in the autumn.
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