Companies who count complexion as one of their key competencies can log on to the "lookist" dating community BeautifulPeople.com and browse their handsome selection of attractive jobseekers.
The dating site which has 750,000 members presently, only allows people to join if existing members vote them in based on their looks, and is launching the employment agency as an added benefit to their membership.
Greg Hodge, the site’s managing director, said: ‘An honest employer will tell you that it pays to hire good looking staff. Attractive people tend to make a better first impression on clients, win more business and earn more.’
But employment experts have warned there may be possible discrimination claims if 'looks' were found to be a reason for an unsuccessful application.
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